66 Shaftesbury Avenue

It seems rather hard to believe, that there isn’t already a theatre themed cafe in theatre land. But it turns out, that gap in the market (that no one had particularly noticed) has just been filled.

It seems like Jill and Joe Davey (names that work so well together, you would think they’re from a musical themselves) are going for a Waterstones-for-the-Theatre meets Hard Rock cafe style with their new Theatre Cafe, opening on the West End on 12th January. The two owners, who also own the London Theatre Bookings ticket agency, are going for a comfortable, customer friendly approach. Somewhere to “sit in a comfortable environment, purchase refreshments and chat to the staff about the various shows on in London” Jill and Joe have commented. Items from shows such as Wicked and The Lion King are being leant to the establishment to be put on display.

However, unsurprisingly with the owners also owning a ticket sales company, it would appear that the cafe is also highly commercially driven. According to reports, iPads (other tablets are available) will be placed on the tables so customers can watch clips from shows and browse tickets. The head of sales at London Theatre Bookings says they’re working to “create exciting promotions using this new space”.

Sounds like a ticket queue with tables and coffee.

You will be able to find the Theatre Cafe at 66 Shaftesbury Avenue, London.

Do you plan on visiting the Theatre Cafe? Do you think you would enjoy sipping a mocha latte here?

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